The film uses EKO's interactive film technology to help viewers make decisions while the film seamlessly continues. Every decision changes the outcome and results in one of eight commercials. The production faced many very complex challenges but the best thing about this for me personally is being responsible for Jennifer Anniston's most surreal commercial - Dubbed French, talking cat, slow motion doves, operative drama.
After a series of decisions one of eight commercials was created. Most of them utterly surreal. one such commercial is below.
