I wrote this film and song for the MTV Switch initiative. Every year MTV asks agencies from around the world to help raise awareness about specific environmental issues. Part of the inspiration behind it was to protest the humdrum ‘turn off your power to save the world’ rhetoric that mainstream media usually tapped into. I wrote this song because for me, turning on your awareness was more important. Awareness to a more subtle yet ubiquitous form of manipulation that the world is seduced by on a daily basis.

The playful song helps people recognize the misuse of the color green in packaging, communications and meaning. Fortunately this message resonated at a critical time when ‘green washing’ (as it is called now) was only just beginning to enter environmental agendas. As a result, The Guardian wrote an entire piece based on this film. It went on to be used in universities around the world as an educational piece.