'You Don't Just Watch the News' is a campaign created for the launch of Vice News on YouTube.
There has never been a more powerful tool to create empathy and understanding through shared experience. The New York Times 'Daily 360' invites its audience to literally step into their stories as they showcase moments and experiences from around the globe.
'FIGHTING FIRE WITH FIRE' is VR film and a real world experiment created for GE and BBDO as part of their 'Unimpossible campaign' and for 'The Possible' VR series.
'Always' is a VR narrative film created for Stubhub that celebrates the love of live experiences
Coca-Cola Inseparable is an interactive film created for Mothers Day that allows people to flip between both perspectives of a mother and daughters life together.
Smartwater's 'Shoot Day' is an interactive film that throws the audience into a commercial shoot gone horribly awry. It will be up to the viewer and Jennifer Aniston to make the final commercial and save the day.
I wrote this film and song for the MTV Switch initiative. Every year MTV asks agencies from around the world to help raise awareness about specific environmental issues. Part of the inspiration behind it was to protest the humdrum ‘turn off your power to save the world’ rhetoric that mainstream media usually tapped into. I wrote this song because for me, turning on your awareness was more important. Awareness to a more subtle yet ubiquitous form of manipulation that the world is seduced by on a daily basis.
The playful song helps people recognize the misuse of the color green in packaging, communications and meaning. Fortunately this message resonated at a critical time when ‘green washing’ (as it is called now) was only just beginning to enter environmental agendas. As a result, The Guardian wrote an entire piece based on this film. It went on to be used in universities around the world as an educational piece.
Artobots Guggenheim is an alternative audio tour created for John Chamberlain's choices exhibition at New York's Solomon Rr. Guggenheim Museum. The audio tour transports people to a dystopian alternate reality where the Decepticons (Transformer bad guys) have triumphed over their arch enemies the Autobots (good guys) and have artfully put their scorched wreckage on display as both trophies and reminders to the - now enslaved - human populous of their tragic inferiority. It's also a comedy.
Led Zeppelin wanted to connect with old and new fans for the 50th anniversary of their legendary album, Physical Graffiti. This interactive music video invites fans beyond the façade of their album cover to see what’s been happening inside.
Sour ‘Hibi No Neiro’ is a music video unites fans from around the world via webcams to make a mesmerizing animations sequences.
American Hip Hop artist Asher Roth didn't just want to connect with his fans he wanted to take them with him on his incredible journey. So we made a website that he could quite literally carry in his wallet. Whenever he took a photo of it, the image instantly became his homepage. Cutting edge image recognition and augmented reality software then found the card in the image and animated the websites interface directly from its surface. Asher took lots of photos wherever he went which meant his fans could be truly by his side.
This pitch winning spot ticked a lot of boxes. It shows product the entire time, announces the arrival of the new app, highlights a slew of features and due to its simplicity can be adapted for market. Between you and me, the original soundtrack was infinitely better.